Is Copywriting Dead?

I saw a question on Quora the other day that got me thinking: In the age of content marketing, is copywriting dead? The assumption behind this question is that in the age of corporate blogs, social media, etc., the ability to tell stories somehow takes a backseat to the ability to analyze data about the… Read More

The Art and Science of Choosing Images

Choosing images for a website or marketing piece can be a challenge sometimes.  It’s very subjective, and trying to figure out what emotions someone will experience when they look at an image isn’t easy. That’s where the art comes in. Fortunately, we don’t have to be artists to select images for our marketing or website copy.… Read More