social media
Digital Marketing, Social Media

New Facebook Algorithm – What it Means to You

My social media feed is being flooded with posts about the new Facebook algorithm. Many of these posts claim that because of the changes Facebook recently made, people will now only be seeing a select few friends in their feed. Perhaps if you're a small business owner running a business page, you're worried people will… Continue reading New Facebook Algorithm – What it Means to You

Digital Marketing, Tactics

Social Proof – Why It’s Key to Online Conversion

What's social proof? If you're a business owner with a beautiful web design or a social media presence that isn't translating to actual customer conversions (people contacting you about your business), social proof - or lack of it - could be one reason why. What's Social Proof? Social proof is a way of displaying the… Continue reading Social Proof – Why It’s Key to Online Conversion

copywriting
Digital Marketing, Tactics

Goal-Setting and Strategies for Digital Marketing

It's that time of year again when companies are looking at their goals and digital marketing strategies. I have lots of ideas about this but it's a bit of a case of "the cobblers children wear no shoes," since I've been so busy with my clients' marketing needs that I am neglecting my own. Clearly,… Continue reading Goal-Setting and Strategies for Digital Marketing

Content Marketing, Content Planning

What’s Missing from your Content Strategy?

Creating a content strategy and plan is a big challenge for a lot of companies because in many cases, they either don't have time to focus on their content strategy or are not really sure how to plan the content they are publishing. We believe the three most important aspects of content strategy and planning… Continue reading What’s Missing from your Content Strategy?

copywriting
Digital Marketing

The Art and Science of Choosing Images

Choosing images for a website or marketing piece can be a challenge sometimes.  It's very subjective, and trying to figure out what emotions someone will experience when they look at an image isn't easy. That's where the art comes in. Fortunately, we don't have to be artists to select images for our marketing or website copy.… Continue reading The Art and Science of Choosing Images