Think facts not feelings drive decisions? Think again! Learn how emotion drives decision making and what that means for marketing on today's blog.
Five ideas to guide your marketing strategy in the COVID-19 pandemic.
I have to admit that when I first heard about chatbots, I thought they sounded too complex for most small businesses. However, as we all know, it's getting more difficult to compete for attention online. A recent survey by MailChimp found that email opens now hover in the high teens to low 20 percent range,… Continue reading Are Chatbots Digital Marketing’s Next Big Thing?
My social media feed is being flooded with posts about the new Facebook algorithm. Many of these posts claim that because of the changes Facebook recently made, people will now only be seeing a select few friends in their feed. Perhaps if you're a small business owner running a business page, you're worried people will… Continue reading New Facebook Algorithm – What it Means to You
What's social proof? If you're a business owner with a beautiful web design or a social media presence that isn't translating to actual customer conversions (people contacting you about your business), social proof - or lack of it - could be one reason why. What's Social Proof? Social proof is a way of displaying the… Continue reading Social Proof – Why It’s Key to Online Conversion
It's that time of year again when companies are looking at their goals and digital marketing strategies. I have lots of ideas about this but it's a bit of a case of "the cobblers children wear no shoes," since I've been so busy with my clients' marketing needs that I am neglecting my own. Clearly,… Continue reading Goal-Setting and Strategies for Digital Marketing
Creating a content strategy and plan is a big challenge for a lot of companies because in many cases, they either don't have time to focus on their content strategy or are not really sure how to plan the content they are publishing. We believe the three most important aspects of content strategy and planning… Continue reading What’s Missing from your Content Strategy?
I saw a question on Quora the other day that got me thinking: In the age of content marketing, is copywriting dead? The assumption behind this question is that in the age of corporate blogs, social media, etc., the ability to tell stories somehow takes a backseat to the ability to analyze data about the… Continue reading Is Copywriting Dead?
Choosing images for a website or marketing piece can be a challenge sometimes. It's very subjective, and trying to figure out what emotions someone will experience when they look at an image isn't easy. That's where the art comes in. Fortunately, we don't have to be artists to select images for our marketing or website copy.… Continue reading The Art and Science of Choosing Images
I was reviewing some social media content for a client today and we got into a brief discussion about the best length for a tweet. A lot of companies struggle to figure out how to get any sort of meaningful message squeezed down into 140 characters. But guess what? You actually have to make it… Continue reading On Social Media, Less Is More