Content Strategy

We help clients develop an integrated content strategy across multiple platforms – print, websites, blogs and social media – you name it. The goal? To increase traffic to your website, gain exposure for your brand and deliver informative content that supports the buyer’s journey and converts website inquiries into new business.

Our content strategy services include:

Content Audit

  • Content / Keyword Inventory –create list of current pages, identify keywords
  • Sample and assess current content- review actual content for quality, keyword targeting and relevance.
  • Review current strategy: audience and personas, editorial calendar, buyer journey, etc.
  • Review competitor sites
  • Search review and analysis (see SEO section)

Content Planning

  • Editorial calendar – Determine frequency and topics for content.
  • Content structure – Determine channels and types of content.
  • Social media strategy – Determine whether content should be promoted on social media – where, when and how much.
  • Style guides, workflows and management tools.

Content Development and Copywriting

Develop authoritative, trustworthy and relevant content that will attract high search engine results for targeted keywords, increase web traffic and generate leads.

  • Blog posts, web content and landing pages
  • Case studies and portfolio pages
  • Email drip campaigns, newsletters
  • White papers, e-books
  • Scripts for audio and video
  • Social media posts and more