Marketing Strategy

marketing strategySeekBuzz develops a customized marketing strategy for each customer based on the goals and objectives of your business. We study your business, your industry and marketing benchmarks to develop a strategy that can further your company’s growth. We help you determine what’s working, what isn’t, and what might work better. Then we create a plan to execute the strategy.

Our marketing strategies incorporate digital and offline tactics to get your business in front of the right people at the right time, using the right message and form of media. We offer:

Analysis and Brief: We gather and document information regarding each client’s business and understanding of its marketplace, strategies and tactics that have been attempted, what has worked and what hasn’t.

Research: We perform competitive, industry and marketplace research to determine who are each client’s local and online competitors. We perform market research and sizing to determine the opportunity that exists and perform SWOT analysis.

Brand Development: We help to identify and develop the value proposition and brand differentiator for each client. What will make customers choose you over other options that may be available?

Persona Development: Working collaboratively with each client, we create marketing personas or avatars to identify, describe and gain a complete understanding of the customers most likely to purchase your offerings. We learn everything we can about them, from how they gather information, to their customer journey and how we are best able to reach them.

Strategy: Incorporating all the steps above, we develop a set of strategies to reach the customers most likely to buy from you. Strategies include multiple channels and a variety of tactics:

  • Site and content audit, and customer journey mapping.
  • Content strategy, thought leadership, owned / earned media, press releases and PR.
  • Search engine marketing, including search engine optimization (on-page, on-site and off-site) and pay-per-click.
  • Events, community and relationship marketing, including online/IRL community building/involvement.
  • Lead capture and marketing funnel strategies.
  • Print marketing – direct mail, print ads, etc.

From the tactics and strategies that will be presented, clients can select and execute those that make the most sense for its business.

To learn more about how we can help with your marketing strategy, contact SeekBuzz today.