If your site suffers from high bounce rates and low conversion, it's a sign your content is not valuable to customers. Here's how to create value added content for your website and why focusing on value to your audience is the best way to improve SEO and develop relationships online.
Let's be real. Content may be king, but businesses don't invest in content just to wear a crown. Businesses need content that will influence their audience to take action - whether it's to click a button to buy a product, subscribe to emails, or download content. Influencing an audience is the primary job of marketing, … Continue reading Want Your Copy to Influence Your Audience? Here’s the ONE Thing You Must Do
It's been an age old truth that whenever hard times hit, marketing is one of the first departments to be cut. Marketing is widely seen as a cost center, not a profit center. Yet, this is a short sighted view. And it's incorrect, depending on what the role of marketing is within the business. In … Continue reading 5 Ways COVID-19 Will Permanently Change Marketing (And What to Do Right Now)
It doesn't matter what industry you're in, whether you're selling insurance, a real estate or mortgage broker, digital marketing or IT consulting, we all get them sometimes. You know who I'm talking about: Difficult clients... Everyone loves those clients who are a dream: who love our work, give us all the work we can handle … Continue reading Tips for Dealing with Difficult Clients in the Age of COVID
Think facts not feelings drive decisions? Think again! Learn how emotion drives decision making and what that means for marketing on today's blog.
Five ideas to guide your marketing strategy in the COVID-19 pandemic.
I have to admit that when I first heard about chatbots, I thought they sounded too complex for most small businesses. However, as we all know, it's getting more difficult to compete for attention online. A recent survey by MailChimp found that email opens now hover in the high teens to low 20 percent range, … Continue reading Are Chatbots Digital Marketing’s Next Big Thing?
My social media feed is being flooded with posts about the new Facebook algorithm. Many of these posts claim that because of the changes Facebook recently made, people will now only be seeing a select few friends in their feed. Perhaps if you're a small business owner running a business page, you're worried people will … Continue reading New Facebook Algorithm – What it Means to You
What's social proof? If you're a business owner with a beautiful web design or a social media presence that isn't translating to actual customer conversions (people contacting you about your business), social proof - or lack of it - could be one reason why. What's Social Proof? Social proof is a way of displaying the … Continue reading Social Proof – Why It’s Key to Online Conversion
It's that time of year again when companies are looking at their goals and digital marketing strategies. I have lots of ideas about this but it's a bit of a case of "the cobblers children wear no shoes," since I've been so busy with my clients' marketing needs that I am neglecting my own. Clearly, … Continue reading Goal-Setting and Strategies for Digital Marketing