If your site suffers from high bounce rates and low conversion, it's a sign your content is not valuable to customers. Here's how to create value added content for your website and why focusing on value to your audience is the best way to improve SEO and develop relationships online.
What's social proof? If you're a business owner with a beautiful web design or a social media presence that isn't translating to actual customer conversions (people contacting you about your business), social proof - or lack of it - could be one reason why. What's Social Proof? Social proof is a way of displaying the … Continue reading Social Proof – Why It’s Key to Online Conversion
It's that time of year again when companies are looking at their goals and digital marketing strategies. I have lots of ideas about this but it's a bit of a case of "the cobblers children wear no shoes," since I've been so busy with my clients' marketing needs that I am neglecting my own. Clearly, … Continue reading Goal-Setting and Strategies for Digital Marketing