Social Proof – Why It’s Key to Online Conversion

What's social proof? If you're a business owner with a beautiful web design or a social media presence that isn't translating to actual customer conversions (people contacting you about your business), social proof - or lack of it - could be one reason why. What's Social Proof? Social proof is a way of displaying the … Continue reading Social Proof – Why It’s Key to Online Conversion

copywriting

Goal-Setting and Strategies for Digital Marketing

It's that time of year again when companies are looking at their goals and digital marketing strategies. I have lots of ideas about this but it's a bit of a case of "the cobblers children wear no shoes," since I've been so busy with my clients' marketing needs that I am neglecting my own. Clearly, … Continue reading Goal-Setting and Strategies for Digital Marketing