Let's be real. Content may be king, but businesses don't invest in content just to wear a crown. Businesses need content that will influence their audience to take action - whether it's to click a button to buy a product, subscribe to emails, or download content. Influencing an audience is the primary job of marketing, … Continue reading Want Your Copy to Influence Your Audience? Here’s the ONE Thing You Must Do
Tips for Dealing with Difficult Clients in the Age of COVID
It doesn't matter what industry you're in, whether you're selling insurance, a real estate or mortgage broker, digital marketing or IT consulting, we all get them sometimes. You know who I'm talking about: Difficult clients... Everyone loves those clients who are a dream: who love our work, give us all the work we can handle … Continue reading Tips for Dealing with Difficult Clients in the Age of COVID
Is Copywriting Dead?
I saw a question on Quora the other day that got me thinking: In the age of content marketing, is copywriting dead? The assumption behind this question is that in the age of corporate blogs, social media, etc., the ability to tell stories somehow takes a backseat to the ability to analyze data about the … Continue reading Is Copywriting Dead?
On Social Media, Less Is More
I was reviewing some social media content for a client today and we got into a brief discussion about the best length for a tweet. A lot of companies struggle to figure out how to get any sort of meaningful message squeezed down into 140 characters. But guess what? You actually have to make it … Continue reading On Social Media, Less Is More
The Carrot and the Stick
Facebook announced on Friday that it was getting rid of Like Gating - that is, the ability for marketers to require that a user Like a Facebook Page in order to participate in a contest or get a coupon. This throws a wrench in the works of how to get those Likes for businesses that … Continue reading The Carrot and the Stick