Creating a content strategy and plan is a big challenge for a lot of companies because in many cases, they either don't have time to focus on their content strategy or are not really sure how to plan the content they are publishing. We believe the three most important aspects of content strategy and planning … Continue reading What’s Missing from your Content Strategy?
Is Copywriting Dead?
I saw a question on Quora the other day that got me thinking: In the age of content marketing, is copywriting dead? The assumption behind this question is that in the age of corporate blogs, social media, etc., the ability to tell stories somehow takes a backseat to the ability to analyze data about the … Continue reading Is Copywriting Dead?
The Art and Science of Choosing Images
Choosing images for a website or marketing piece can be a challenge sometimes. It's very subjective, and trying to figure out what emotions someone will experience when they look at an image isn't easy. That's where the art comes in. Fortunately, we don't have to be artists to select images for our marketing or website copy. … Continue reading The Art and Science of Choosing Images
On Social Media, Less Is More
I was reviewing some social media content for a client today and we got into a brief discussion about the best length for a tweet. A lot of companies struggle to figure out how to get any sort of meaningful message squeezed down into 140 characters. But guess what? You actually have to make it … Continue reading On Social Media, Less Is More
The Carrot and the Stick
Facebook announced on Friday that it was getting rid of Like Gating - that is, the ability for marketers to require that a user Like a Facebook Page in order to participate in a contest or get a coupon. This throws a wrench in the works of how to get those Likes for businesses that … Continue reading The Carrot and the Stick